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The Cost Of Youth Road Trauma

Youth road trauma is a critical public health issue in Australia and New Zealand. Despite the decline in fatalities and injuries in the last decade, the combined cost of crashes for 17-24 year olds is currently close to AUD$6 billion (including approx. AUD$800M for NZ), and the social and personal impacts immeasurable.

Highlights of the 2016 Social Impact Study show that RYDA (Road Safety Education) is a highly impactful experience for students. It creates substantial increases in understanding of road risk factors, such as speed, following distance, distractions, car safety features, hazard perception and the role of personality and mind-state.

Awareness of the consequences of crashes on individuals, and the ripple effect to friends, family, and the community was an area of significant increase (87% of students were more or much more aware).

PBF Australia is involved in the “After the Crash” session in the RYDA programs.  This is primarily an activation session designed to make students rethink or challenge their behaviour or attitudes through a focused story which highlights what they can do differently.

Students found this a compelling session. Having a speaker with life-changing injuries telling their story brought a range of reflective comments on the effect of road crashes. Many of them highlighted the consequences of bad choices on the road

“It made me think about what happened to him and inspired me to do good on the roads and make sure I’m safe as well with other people and things around me. … I think that I’ve learnt a lot of new things about road rules, help on how to concentrate, and that I should always be aware of my surroundings.”  Male Student.

Pictured is James Duncan, one of PBF Australia’s Injury Prevention Road presenters.  James recently presented to St Peter’s Lutheran College at the Ipswich RSE venue.

You can read the RYDA Social Impact Study in full here






James Duncan & St Peters Lutheran College

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