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Why Sunshine Coast Council Joined PBF

Sunshine Coast Mayor Mark Jamieson with Tony South & Darron Shields from PBF
Sunshine Coast Cr. Jason O'Pray with PBF team Darron Shields, Tony South & Melissa Barber

The Sunshine Coast region in Queensland is widely acknowledged as one of the most desirable places in the world to live, work and play. This year marks the 50th Anniversary of the naming of the Sunshine Coast, and in January the Sunshine Coast Council made the decision to join PBF Australia.

They have a mission to help change people’s mindset about safety and make a difference in the lives of the people living in their local community. We welcome Sunshine Coast Council to the PBF family and would love to share the top four reasons behind their decision to join us as corporate members:

#1 – To prevent Spinal Cord Injuries (SCI). The council believes that Sunshine Coast locals should be able to enjoy the laid-back lifestyle that the region offers. They should be encouraged to visit the beautiful beaches, rivers, lakes and subtropical rainforest, but should also be aware of potential injury risks so that safer choices can be made. By raising awareness of SCI the Sunshine Coast Council hopes to educate their local community on ways to protect themselves, including the message that you don’t have to be doing an activity that is considered dangerous to incur a life-changing spinal cord injury.

#2 – To support their employees.  An organisation’s greatest asset is their team.  As part of Sunshine Coast Council’s ongoing commitment to their employee’s welfare, PBF corporate membership means that should an employee incur a traumatic permanent spinal cord injury (at work or at play) financial support can be provided for them and their family when they need it the most.

#3 – To educate their employees.  Through scheduling PBF injury prevention workplace programs for their employees the Sunshine Coast Council is recognising the importance of safety being a core value for all; not just at work but in everyday life activities.  PBF presenters share their personal stories, bringing experience and credibility to the workplace health and safety message to support better decision making.

#4 – To contribute to the SCI Community. When a person incurs a spinal cord injury it affects them physically, emotionally, socially and financially. By becoming members of PBF the Sunshine Coast Council are helping support people living with SCI in their local community.   PBF offers employment for many individuals impacted by SCI, provides road safety education programs at schools and has a gifting program to assist those living with a spinal cord injury who are in financial hardship.

We thank the Sunshine Coast Council for supporting PBF Australia and look forward to a long and successful relationship.

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