PBF Board

PBF_BOARD_Simon Bedbrook

Simon Bedbrook, Director

Simon is the grandson of the founder of PBF, Sir George Bedbrook. Simon began his career in the Management Consulting and the Financial Services Industry. He is a financial planner with Bedbrook McCarthy which offers investment and retirement planning advice. He has a Bachelor of Agricultural Science and an Advanced Diploma of Financial Planning (Financial Services).

Craig Serjeant

Craig Serjeant, Director

Craig is a certified financial planner and a specialist accredited adviser with Self-Managed Super Fund Professionals of Australia (SMSF Association). He holds a Bachelor of Science degree from Curtin University, a Post-Graduate Diploma in Applied Finance and Investment with the Securities Institute of Australia, now FINSIA.

After working as a pharmacist at Sir Charles Gairdner Hospital in Perth for 12 years, Craig joined Gannon Growden Schonell & Associates Pty Ltd (later to form part of Shadforth Financial Group) in September 1988.


Steve Maxwell, Director

Steve Maxwell is a practiced and successful corporate executive with extensive experience in operating and managing enterprise technology. He has specialised in the development of innovative and high performance technology solutions across government, banking and gaming sectors.

A global CIO at organisations in Australia, Europe and the UK, he is prominent in the technology industry worldwide, with a career spanning more than 30 years.  Steve is Managing Director of BWT, a company delivering technology and business solutions to the betting, gaming and technology sectors in Australia, Europe and Asia.

PBF_BOARD_Robin Piesse

Robin Piesse, Director

Robin has held senior management and executive roles within State Government and the Non Profit sector, specialising in the service delivery of product, marketing communications and customer facing functions.

She is currently responsible for the strategy and governance of programs and projects at WA Parks Foundation.

Robin has a Bachelor of Arts (Geography) and a Post Graduate Diploma in Business.


Esme Bowen, Director

Esme is a Director of Volunteering Australia, and Chair of the WA Carers Advisory Council reporting to the Minister; and a member on both the Ministers Community Volunteering Reference Group and the Ministers NDIS Transition Governance Advisory Group.

She is an RAC Honorary Life Member, RAC past President and Council member retiring in March 2020, and previous director of the Australian Automobile Association. Esme is also a life Member of Wheelchair Sports WA – now Rebound WA .

Esme has been a company director of, and remains involved in, a Perth-based family surf business. She has been involved in tourism and hospitality ventures in the Kimberley region of WA. Esme has almost 30 years of nursing and disability experience and has worked as a community road safety advocate for many years. She holds BSc (Nursing), FAICD.

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